Great ideas deserve more than
a single post

Founder's Note

"I spent years watching brilliant people give one great talk and reach a hundred people. That talk deserved a hundred thousand."

I've spent my career at the intersection of technology, storytelling, and impact. Before Arbor, I co-founded and served as CTO of ALICE — a hospitality platform that grew to 150+ people, raised over $50 million, built a client base of 2,500+ hotels, and was ultimately acquired by Expedia. That experience taught me what it takes to build infrastructure that enables people to do their best work.

But the problem that stayed with me was different. I kept seeing experts, nonprofits, and organizations with genuinely important things to say — struggling to say them at scale. The content existed. The ideas were there. What was missing was the infrastructure to turn one great video into a full content strategy.

Arbor is my answer to that. We bring together engineers and documentary filmmakers to build a platform that doesn't just automate content — it preserves the voice, the nuance, the humanity behind it. Authentic storytelling at scale.

Outside of Arbor, I direct the NY chapter of the Startup Leadership Program, a global nonprofit fellowship for emerging founders. I've had the privilege of mentoring 400+ founders who have gone on to raise over $1 billion in venture capital. I also advise CEOs as an executive coach and strategic advisor through my group, Collective Catalyst.

I'm also, admittedly, a songwriter. I started in the NY independent music scene, developed a love for theater, and I'm currently working on a folk-rock musical for Broadway called Nasha America (Our America) — a story about a family of Jewish Ukrainian immigrants in Brighton Beach, NY. Building Arbor and building that musical have taught me the same lesson: iteration is the work, and the magic lives at the intersection of things.